Assistual Founder - Kristina Koncova

With a background in entrepreneurship and business development, I’ve spent years building and scaling businesses, from founding Street Greek to leading Myddelton Foods supply company.

Along the way, I discovered my true passion - helping businesses run smoothly and succeed. That’s what inspired me to launch Assistual - a name that blends “assist” and “virtual” to reflect my mission of providing smart, reliable support. Rather than using my own name, I wanted a brand that feels professional, approachable, and focused on making life easier for entrepreneurs, startups, and small businesses.

Now, I bring my experience in operations, branding, and strategy to help others work more efficiently and grow with confidence.

I take a strategic, results-driven approach to virtual assistance, combining operational expertise with a problem-solving mindset. My focus is on streamlining workflows, optimising business processes, and providing hands-on support tailored to each client’s unique needs. Whether it’s managing administrative tasks, handling customer interactions, or improving business operations, my goal is to help business owners free up their time, reduce stress, and focus on growth.